2021 Media Consumption Report:
North America 500+ B2B Technology Buyers
To help B2B tech marketers understand the Who, What,
Where, When, How and Why of the technology buyers’ journey
•How has COVID 19 impacted buying and buying research?
•Who is doing IT purchase research
•Why marketing and engaging early is the winning strategy?
•Where is pre purchase research conducted?
•When are buyers ready to talk to vendors?
TechTarget and IT Priorities Studies
About this study:
•Fielded during July & August 2020 to gather market insights on technology plans for 2021 and the impact of the global pandemic on technology spend outlook for the upcoming 12 months into 1H 2021.
•This study aggregates nearly 1,000 global responses
⎻Reflecting a blend of large enterprises, MSE and SMB
organizations across a variety of industries
⎻Responses from NA, EMEA, APAC and LATAM
⎻COVID 19 impact is evident in the results,but some important global differences are apparent