Secrets to Successful Event Promotion for B2B Companies in Japan
This article includes |
|
目次[非表示]
Introduction
In today's rapidly evolving B2B business landscape, staying connected and informed is more crucial than ever. One way to achieve this is through online events. ITmedia, a specialized B2B-focused media company in Japan, offers a range of online events that provide businesses with valuable leads, brand exposure, and operational benefits. Here are some secrets to successfully promoting your B2B products and services from Japan.
Benefits of Sponsoring ITmedia's Online Events
By sponsoring online events organized by specialized BtoB-focused media, you can speak at the event, post videos and materials, obtain lead (visitor) information, and use participant behavior data.
Lead Aquisition
|
By sponsoring online events organized by ITmedia, your B2B business can gain access to a wealth of visitor information, which can be used to generate leads. This is because the events are centered around highly specialized and specific themes, ensuring reliable targeting. |
Branding
|
Participating in these events also provides an excellent opportunity for branding. By sponsoring an exhibition or webinar, your company can increase its visibility among a broad audience. |
Operational Load and Cost Reduction
|
ITmedia takes on the burden of attracting visitors and running the event, thus reducing your company's operational load and associated costs. |
Outreach to prospects and comparative study groups
Event participants aim to catch up on trends that are currently attracting attention and gather information to solve business issues. You can acquire leads from attendees who are highly interested in the event theme or who are actually in the stage of comparing and considering services.
Features of ITmedia's event participants
Questionnaire on online events sponsored by ITmedia (conducted in Sep 2024); number of valid responses: 858
Why did you participate in the online seminars and online exhibitions organized by ITmedia? (MA)
The largest number of participants attend to consider the introduction of the system. Many participate to improve their own skills and keep up with the latest information.
In what capacity have you been involved in the implementation of IT and products/services related to your industry in the past year?(SA)
About three-quarters of the respondents were involved in their own product implementation.
What actions did you take after participating in ITmedia's online seminars and online exhibitions?(MA)
After attending ITmedia events, they actually take some actions, such as searching by vendor or product name or sharing information with related parties, and use the information to consider product introduction.
For those who took some kind of action, did the product or service eventually lead to its introduction in your company or proposed company?(SA)
More than half of the users who took some kind of action are actually considering introducing the product or service.
What vendor's products and services have you implemented?(SA)
Many vendors were known before attending at the event.
This means recognition and expansion is also important.
Tailored Plans to Meet Your Needs
ITmedia offers a variety of tailored plans to suit your specific B2B business needs. This includes media data scoring for efficient lead follow-up, organizer survey information for sponsored events, telemarketing support services, and more.
|
Business Needs |
Plan |
|
Prioritize and efficiently follow up on acquired leads. |
・Scoring with media data ・Organizer survey information granted for sponsored events ・Telemarketing Support Services |
Take measures with a story to lead to business negotiations |
Roundtable linked to online evets |
Deliver lead information in a way that is easy to link to my company's MA. |
Custom Delivery Services |
Produce our own lectures so that they can be used as video content in the future |
Session Recording Support Services |
Utilize videos of their own webinars for further lead acquisition and branding measures |
・Session Video Lead Acquisition
・Behavioral history Targeting Advertorial Ads |
Conclusion
Whether you're looking to acquire leads, boost your brand, or reduce operational costs, sponsoring an online event with ITmedia could be the solution you're looking for. With a variety of plans available, you can choose the one that best meets your needs and helps drive your business forward. By leveraging these online events, you can effectively promote your B2B products and services to Japanese audience.
