Changes in Corporate Responses and
Countermeasures during the COVID-19 pandemic

“4th Inquiry into Changes in Corporate Responses and
Countermeasures during the COVID-19 pandemic”
Conducted in November 2021

<Overview>
Objective: To investigate the impact of the spread of
COVID 19 on corporate responses and countermeasures
Number of valid responses: 237
Survey period: November 19-December 17, 2021

Q6. Since last year at COVID 19 Disaster, have there been any changes in the department responsible for marketing initiatives?

While around 60% of respondents indicated "no change" in terms of departments and personnel, the top response of 46% was "increase" in terms of missions. This highlights the increasing role played by departments responsible for marketing.