2021 Media Consumption Report: North America 500+ B2B Technology Buyers
Goals: To help B2B tech marketers understand the Who, What, Where, When, How and Why of the technology buyers’ journey •How has COVID 19 impacted buying and buying research? •Who is doing IT purchase research •Why marketing and engaging early is the winning strategy? •Where is pre purchase research conducted? •When are buyers ready to talk to vendors?